What does a new
SEO customer cost?

Include the share of marketing and sales costs you allocate to acquiring new organic customers. Enter 0 only if you have confirmed no allocated cost.

Enter 0 for costs you leave out. Mark a line as included elsewhere to exclude it from the total. Include each deliverable and each shared cost once.

Value internal hours at your fully loaded hourly cost before entering them here. Only acquisition work belongs in this calculation.

“One-off, allocated” spreads an investment across your chosen months; “One-off, full” includes its full cost here. Allocation starts at the beginning of this reporting window and never exceeds the investment entered. Match customer counts to that choice. Allocated results describe cost allocation, rather than cash paid.

Count new paying customers, not enquiries, leads or total orders. Fractional credit is allowed if your attribution model splits customers across channels.

PLANNING SCENARIO · EDITABLE ASSUMPTIONS

Use a visitor-based rate for unique new customers. An order conversion rate includes returning buyers unless you filter them out. Estimated customers can be fractional; the calculation keeps that precision.