Find the shape of your website
Your pages.
The bigger picture.
Turn a sitemap or URL list into a map you can explore. Spot your biggest sections, label pages, and sketch a structure your team can discuss.
01 / Bring your pages
Start with a sitemap or URL list
Your files stay in this browser tab. Download your plan before closing or refreshing.
Import your pages
Choose several child sitemaps together. Up to 50 files or lists, 8 MB combined and 10,000 entries.
Have a sitemap index? Import it to see the child sitemap addresses, then save those XML files from your website and add them here. Index addresses are kept separate from pages.
Try the fictional demo, or add your own pages.
See how your pages fit together
Branches follow URL paths. A path group gathers pages under the same folder; it does not mean a page exists at that folder address. Lines do not represent links between pages.
Explore the pages as imported. Switch to Proposed structure to add labels, page types, review notes, or a proposed URL.
Review your imports
Section sizes
Counts follow the selected structure and include all pages, even when search is active.
02 / Take the plan with you
Save it for the next conversation
JSON keeps the original inputs and all your edits so you can return later. CSV shares your page plan and import review. SVG and print use the current search and expanded branches.
Proposed URLs are planning notes. Saving a plan does not change your website or create redirects.
How to read your map
URL-path depth counts the non-empty parts of a page's path. For example, /services/design/ has a depth of 2. It does not tell you how many clicks it takes to reach the page.
A sitemap lists URLs. To understand actual internal links, orphan pages, indexation, canonicals or performance, use a crawl and the relevant search or analytics data alongside this map.
Duplicates match the exact URL text after trimming surrounding spaces. Uppercase letters, encoded characters, query strings, fragments, trailing slashes, repeated slashes, HTTP and HTTPS remain distinct entries. The browser reads hostnames and paths for grouping; the original URL text is preserved in your plan.
Use uncompressed XML sitemaps or plain text. Save a compressed sitemap as XML first. Uploading another source adds pages to your map. A rejected batch leaves your current map intact.
When the plan needs a second pair of eyes
Give your important pages a clear place.
Use this map to talk through service pages, product categories or a new website with your team. Phrase It can help turn those decisions into a practical SEO plan.