Most ecommerce stores bleed revenue quietly - not because their products are bad, but because the right shoppers never find them. I help you fix that. We handle the full ecommerce SEO picture: category pages, product pages, site architecture, page speed, internal links, structured data, and - if you need a store built from the ground up - custom WooCommerce development.
Here's what I see constantly with ecommerce stores that come to us: strong products, a decent-looking site, maybe some paid traffic eating into margin - and an organic channel that's basically flat. The reason is almost never one big thing. It's a stack of smaller problems that compound.
More organic visitors doesn't matter if they're not the right ones. We target the keywords that map to purchase intent - category-level searches, product-specific queries, buying guides, comparison searches - so the traffic you gain is the kind that converts.
Fixing category structure, internal linking, and crawl efficiency doesn't just move one page - it lifts the whole store. Good ecommerce SEO has compounding returns: every structural fix makes the next content investment work harder.
Shoppers now discover products through Google results, AI Overviews, ChatGPT, Perplexity, and comparison queries. We structure your store to show up across all of them - and we track AI referral traffic separately so you can see it working.
You don't need a partial SEO fix. You need someone who understands how every part of your store connects - and can move them all. Here's what an ecommerce SEO engagement with us covers.
Ecommerce SEO is not a single tactic. It's a system of interconnected work: technical foundations, page-level optimisation, content strategy, and internal linking - all pointed at the same goal. Here's how each part works, and why they have to work together.
Our audits don’t tell you “add alt texts”, but fix issues that hurt your revenue.
Before anything else gets fixed, we need to know what’s wrong. Not a 200-point checklist where broken meta descriptions sit next to crawl budget issues and both get the same priority. A focused audit of the specific technical, structural, and content problems that are costing you rankings right now.
For ecommerce stores, that means looking at things most general SEO auditors miss: crawl budget consumed by filter URL variations, indexation bloat from product colour and size parameters, duplicate title patterns across similar products, redirect chains left behind after product removals, and faceted navigation that creates thousands of low-value pages Google wastes time on.
You get a clear picture of what’s wrong – and what order to fix it in.
Category pages are the highest-value pages in any ecommerce store. They rank for commercial keywords like ‘women’s running shoes’ or ‘ergonomic office chairs under $300.’ They funnel searchers directly into your product selection. And they’re the pages most agencies treat as an afterthought – slapping thin boilerplate copy at the bottom and calling it done.
We approach category pages differently. We map each category to the actual search demand it should serve. We write optimised copy that answers the questions shoppers bring to that page – not keyword-stuffed filler. We clean up faceted navigation to prevent indexation bloat without blocking crawlers from pages that matter. We sort out pagination. And we make sure your category structure signals topical relevance clearly to both Google and AI Overviews.
If your category pages aren’t ranking for commercial keywords, your product pages probably aren’t either. This is where the work starts.
Product pages win or lose on specifics. The title needs to match the exact way shoppers search. The description needs to answer the pre-purchase questions that cause shoppers to leave and keep searching. The schema markup needs to be implemented correctly to earn rich results in Google.
Beyond the on-page elements: product pages need unique copy. Duplicated titles and descriptions across similar SKUs are one of the most common crawl and indexation problems in ecommerce – and one of the most damaging to ranking potential. We treat each product page as its own small SEO project.
Ecommerce sites have technical challenges that most general SEO agencies underestimate. A few of the ones we consistently find and fix: crawl budget wasted on filter URLs with no search value; indexation problems from product variant pages not properly canonicalised; JavaScript rendering issues that prevent Google from seeing product prices and descriptions; redirect chains from product removals that break internal link equity; hreflang errors on multi-language stores; site structure that buries high-value pages too many clicks from the homepage.
We find the ones that are threatening your rankings – not the cosmetic issues – and give your developer a prioritised brief to fix them.
Ask most ecommerce store owners about their internal linking strategy and you’ll get a blank stare. That’s a competitive advantage for the stores that get it right.
Done well, internal linking is one of the highest-return SEO moves available to an established ecommerce store. Your blog content, buying guides, and editorial pages carry authority. That authority needs a path to flow down to your category and product pages – the pages closest to revenue. Without a deliberate internal linking strategy, that authority sits untapped while your commercial pages compete without it.
A slow ecommerce store doesn’t just frustrate shoppers – it loses rankings and loses revenue. Google’s Core Web Vitals (LCP, INP, CLS) are confirmed ranking signals. A one-second delay in mobile load time can reduce conversions by up to 20%.
Most ecommerce themes struggle with Core Web Vitals out of the box. We audit your store’s loading performance, identify the specific culprits – heavy third-party scripts, unoptimised images, render-blocking resources, layout shifts – and give your developer the exact fixes to bring your scores where they need to be.
Ranking for product and category keywords is important. But the stores that build lasting organic revenue also invest in content that reaches shoppers earlier in the decision process: buying guides, comparison pages, and category-level content that builds topical authority.
Every piece of content we plan has a clear job: to rank for a specific intent, support a buyer stage, and link to the commercial pages it is meant to strengthen.
Shoppers don’t only click blue links anymore. They ask ChatGPT what running shoe to buy. They read AI Overviews before they see your product listing. They use Perplexity to compare options.
If your store isn’t structured to be understood, retrieved, and cited by AI systems, you’re missing a growing share of the discovery layer – and most ecommerce stores haven’t addressed this yet. We structure your pages so that AI systems can clearly understand what you sell, who it’s for, and why it’s relevant.
Most ecommerce SEO services end at the strategy. We can go further. If you’re launching a new store – or moving from a platform that’s throttling your SEO performance – we build custom WooCommerce stores with SEO engineered into the architecture from day one.
That means clean URL structures that reflect real search demand. Schema-ready product and category templates. Performance-optimised theme with Core Web Vitals in mind before launch. Category taxonomy planned around what shoppers search for. One team, one standard, and an ecommerce store that’s ready to rank from the day it goes live.
Three ways to work together - plus ecommerce-specific scope for stores with large catalogs, complex navigation, or platform migrations.
Best for: Ecommerce stores with messy SEO, weak structure, indexing issues, slow pages, or no clear strategy. 0-10K organic traffic.
What is wrong with my store, what matters most, and what should we fix first?
For stores that need a clear ecommerce SEO strategy before investing in months of content or technical work.
Best for: Ecommerce brands that need consistent rankings, content, and implementation support every month.
How do we turn ecommerce SEO into a monthly growth channel that reduces dependence on paid ads?
For stores that need ongoing SEO strategy, content, technical fixes, and reporting every month.
Best for: Ecommerce or DTC brands in competitive niches that want to dominate commercial SERPs and show up in AI search.
How do we own more SERPs, build topical authority, and show up in AI-generated product recommendations?
For stores where SEO needs to become the main acquisition channel, not a supporting tactic.
For stores with categories, product pages, filters, collections, faceted navigation, or large SKU catalogs. Scoped based on catalog size and platform complexity.
For sites with Core Web Vitals, loading, script, image, or layout shift issues.
For new stores that need to be built SEO-first, or existing stores migrating from a platform that limits SEO performance. Scoped per project.
For clients who need us to write, not just plan.
For redesigns, CMS changes, domain moves, or URL changes.
Not sure which package fits? That is what the first call is for.
Talk through the right fit →We look at your technical setup, crawl and indexation health, category structure, product page quality, internal linking, page speed, and competitor landscape. Not to produce a long report - to find the specific issues costing your store rankings and revenue.
We turn the audit findings into a prioritised strategy: which pages to fix first, which content to create, which technical issues to address in what order. Every recommendation has a business reason behind it.
We work through the strategy: technical fixes with developer-ready briefs, category and product page optimisation, content creation, internal linking updates, schema implementation, and page speed improvements. Everything tied to the goal: more qualified shoppers, more revenue from organic search.
We track rankings, organic traffic, AI referral traffic, conversions, and revenue impact. Then we use that data to improve the strategy, refresh what's losing ground, and expand what's working. Good ecommerce SEO compounds - the goal is to make your organic channel stronger every quarter.
Focused on the pages closest to purchase intent: product landing pages, buying guides, and comparison content. Result: 0 to 10 qualified calls per day, 356,000 dollars in SEO-influenced revenue, 146K organic clicks.
The principles overlap, but ecommerce sites have specific challenges general SEO does not address well: crawl budget management across large product catalogs, duplicate content from product variants, faceted navigation that creates indexation bloat, and internal linking at scale. Ecommerce SEO is also more directly focused on commercial intent - the keywords that bring shoppers rather than browsers.
A store with solid technical foundations and an established domain can see category page rankings move in 2-3 months. A store with significant technical issues may need 4-6 months before rankings shift meaningfully - the first phase is fixing what is holding the site back. Stores that fix their foundations consistently outperform stores that just publish more content without addressing the underlying structure.
Yes - and we go further than most. For stores that need a new build or a platform migration, we offer custom WooCommerce development with SEO built into the architecture from day one: clean URL structures, schema-ready templates, performance-optimised theme, and a category taxonomy that reflects real search demand before a single product is uploaded. If you already have a WooCommerce store, we apply the full ecommerce SEO process to what exists.
Our ecommerce SEO audit covers crawlability and indexation (including filter URL bloat and product variant duplication), site structure and category taxonomy, product page optimisation, internal linking gaps, schema markup, page speed and Core Web Vitals, and content gaps relative to competitors. You get a prioritised action list - not a 300-point checklist. Revenue-threatening issues come first.
Our ecommerce SEO work fits into one of three packages, starting from 1,200 euros for a foundation sprint through to 3,500+ euros for a full authority retainer. Ecommerce-specific complexity is scoped separately as an add-on. The first call is free and comes with an honest view of what your store needs and which level of engagement makes sense.
30 minutes. Screen-shared. No slides. We'll look at your store, your rankings, your current traffic, and your biggest growth gaps - then tell you what ecommerce SEO can realistically do for you and what it would take. You leave with a clear view of the opportunity whether we work together or not.