A channel with a clear owner
You get one senior SEO brain responsible for the roadmap, priorities, tradeoffs, and next steps. No scattered recommendations. No orphaned audits. No guessing what should happen after the report.
Fractional SEO
Fractional SEO Services Without the Full-Time Hire
Need someone to own SEO like a senior hire, without adding another full-time salary? Phrase It gives you fractional SEO manager and director-level support for strategy, content direction, technical priorities, reporting, and AI search visibility.
Senior SEO strategy
Content and technical oversight
AI search included
Built around business impact
§ 01Who this is for
You do not need more SEO noise. You need someone to own the channel.
SEO gets messy when everyone owns a piece and nobody owns the outcome. Content gets published, technical fixes sit in a backlog, reports get shared, but no one is deciding what matters most next.
→You are not ready to hire a full-time SEO manager or director, but SEO still needs senior ownership.
→Your content team is producing work, but the roadmap is not tied clearly to revenue, qualified traffic, or pipeline.
→You have SEO ideas coming from founders, marketers, writers, developers, and agencies, but no one is prioritising them.
→You know technical SEO matters, but you need someone to decide which fixes are worth developer time.
→You want visibility in Google, AI Overviews, ChatGPT, and Perplexity, but do not want generic AI content advice.
→You need SEO reporting that explains what changed, why it matters, and what to do next.
→You want senior SEO thinking embedded in the team without committing to a 120k+ full-time hire.
§ 02What changes
What you get from fractional SEO services
A roadmap your team can actually use
We turn SEO into a prioritised plan across content, technical fixes, internal linking, on-page optimisation, and AI search. Your team knows what to do, why it matters, and what can wait.
Better decisions before more execution
Fractional SEO reduces waste. We help you choose the pages, keywords, updates, and experiments most likely to support qualified traffic, organic revenue, and compounding visibility.
§ 03What we own
Senior SEO management without adding headcount
This is not a pack of deliverables pretending to be strategy. It is ongoing SEO direction for teams that need a fractional SEO manager, fractional SEO director, or senior fractional SEO consultant inside the business rhythm.
- Quarterly SEO roadmap
- Keyword and opportunity research
- Content strategy and editorial direction
- Content briefs and refresh priorities
- Existing content optimisation
- Technical SEO oversight
- Internal linking strategy
- AI search and LLM visibility guidance
- Monthly reporting and next-step planning
- Slack, email, or call-based advisory support
§ 04Fractional SEO explained
What does a fractional SEO manager actually do?
A fractional SEO service gives you senior ownership of the organic channel without hiring a full-time SEO employee. The work is strategic, practical, and embedded enough to help your team make better decisions every month.
Fractional SEO services for teams that need ownership
You do not need another SEO audit that ends in a spreadsheet.
You need someone to own SEO: what to prioritise, what to publish, what to fix, what to measure, and what to ignore.
Phrase It provides fractional SEO services for teams that need senior SEO manager or director-level thinking without hiring full-time. We turn scattered SEO activity into a clear organic growth system.
Short version:
- Senior SEO direction without adding headcount
- A clear roadmap instead of disconnected tasks
- Content, technical SEO, internal linking, reporting, and AI search under one strategy
| Option | Best when | Tradeoff |
|---|---|---|
| Full-time SEO manager | SEO is already a large internal function | Higher cost, hiring risk, longer ramp-up |
| Fractional SEO manager | Your team needs ownership and monthly direction | Less embedded than a full-time employee |
| Fractional SEO director | Leadership needs senior SEO strategy | Best when your team can execute |
| One-off audit | You need a diagnostic | Easy to leave unfinished |
If your team needs senior SEO direction, but not another full-time hire, Phrase It can help you prioritise the roadmap, content, technical fixes, reporting, and AI search visibility that matter most.
Book a fractional SEO callWhat we own as your fractional SEO manager or director
Fractional SEO should make the channel calmer. Sharper. Easier to act on.
We do not come in to make SEO feel busier. We decide what deserves attention and make sure the work connects to qualified traffic, revenue, and compounding visibility.
What Phrase It owns:
- Quarterly SEO roadmap
- Keyword and opportunity research
- Content strategy and editorial direction
- Content briefs, refresh priorities, and page angles
- Existing content optimisation
- Technical SEO oversight and developer-ready priorities
- Internal linking strategy
- AI Overviews, ChatGPT, Perplexity, and LLM visibility guidance
- Monthly reporting with next-step recommendations
- Slack, email, or call-based advisory support
| Instead of this | You get this |
|---|---|
| Random SEO ideas from five people | One prioritised roadmap |
| Content written because a keyword has volume | Content tied to intent, positioning, and business value |
| Technical fixes with no order of importance | Developer-ready priorities ranked by impact |
| Reports that show movement but no decision | Reporting that explains what changed and what happens next |
| Generic AI content advice | AI search guidance built into the SEO strategy |
This is where a fractional SEO consultant becomes useful: not as another voice in the mix, but as the person responsible for turning the mix into a plan.
Is this the right fit?
Fractional SEO is a strong fit if SEO matters, but a full-time hire does not make sense yet.
It is especially useful for SaaS companies, B2B teams, ecommerce brands, startups preparing to scale, and marketing teams that already have writers or developers but need senior SEO direction.
Good fit:
- You need SEO manager or director-level support for a fraction of a full-time salary
- Your team can execute, but needs sharper priorities
- You want content, technical SEO, and AI search visibility managed together
- You care about qualified traffic, not rankings for their own sake
Not a fit:
- You only want a one-time checklist
- You want cheap content at scale
- You expect guaranteed rankings
- You do not have anyone available to implement the work
If your team needs senior SEO direction, but not another full-time hire, Phrase It can help you prioritise the roadmap, content, technical fixes, reporting, and AI search visibility that matter most.
Book a fractional SEO call§ 05Engagement levels
Choose the level of SEO ownership your team needs
This is one fractional SEO service with three levels of access. You are not choosing between disconnected packages. You are choosing how much senior SEO manager or director support your team needs each month.
Package 01
Essentials
Best for: For teams that need senior SEO direction, but have limited monthly execution capacity.
Solves the strategy gap: what to prioritise, what to ignore, and what needs attention next.
Best when your team can execute, but needs a fractional SEO consultant to keep the roadmap sharp.
- 6-8 hours per month
- Quarterly SEO roadmap
- Keyword and opportunity research
- Monthly strategy call
- Priority recommendations
- Light reporting
- Limited async support
Custom monthly retainer - $2500
Start here if SEO needs direction before deeper management.
Package 02
Core offer
Growth
Best for: For teams actively publishing, optimising, and coordinating SEO work every month.
Solves the ownership gap: strategy, content direction, reviews, technical priorities, and reporting.
Best fit for companies that need fractional SEO manager support without hiring full-time.
- 12-15 hours per month
- Quarterly SEO roadmap
- Content planning
- Content briefs and reviews
- Existing content optimisation priorities
- Technical SEO oversight
- Internal linking strategy
- AI search recommendations
- Monthly reporting
- Ongoing async support
$4500
Recommended core level for most growing teams.
Package 03
Scale
Best for: For teams where SEO touches content, product, developers, leadership, and revenue planning.
Solves the leadership gap: senior SEO direction across teams, priorities, launches, and growth decisions.
Best when you need fractional SEO director support and closer involvement in execution decisions.
- 20-30 hours per month
- Everything in Growth
- Weekly strategy rhythm
- Stakeholder guidance
- Writer and developer coordination
- Launch and migration support
- Executive reporting
- Team mentoring
- Priority async support
$7500
Use this when SEO needs a senior owner inside the operating rhythm.
Add-ons
Keep the packages clean. Scope the complexity separately.
Ecommerce SEO Add-on
For stores with categories, product pages, filters, collections, and faceted navigation.
Page Speed Optimization Add-on
For sites with Core Web Vitals, loading, script, image, or layout shift issues.
AI Search Visibility Add-on
For brands that want to show up in AI Overviews, ChatGPT, Perplexity, and answer engines.
Content Production Add-on
For clients who need us to write, not just plan.
SEO Migration Add-on
For redesigns, CMS changes, domain moves, or URL changes.
Not sure which level fits? We will look at your team, site, content velocity, and growth goals before recommending the right starting point.
Get Fractional SEO →§ 05How it works
How we turn SEO into a managed channel
Audit the real opportunity
We review your website, analytics, Search Console, competitors, content library, technical health, and business goals. The goal is not to create the biggest audit. It is to find the highest-impact decisions.
Build the roadmap
We turn the findings into a quarterly SEO roadmap with clear priorities across content, technical SEO, internal linking, AI search, and reporting. Your team knows what matters now and what can wait.
Work inside your rhythm
Each month, we guide priorities, review work, brief content, identify refresh opportunities, advise on technical fixes, and help your team keep SEO moving. Support can happen through calls, Slack, email, or async reviews.
Report, refine, repeat
We track what changed, what improved, what stalled, and what should happen next. SEO is not static, so the roadmap adapts as search results, AI surfaces, competitors, and business priorities change.
§ 06Receipts
SEO strategy should have receipts.Not just nice-looking reports.
Strategy before execution
Phrase It is built around a simple rule: we do not execute until we agree what the work is supposed to achieve. Fractional SEO uses the same rule, so your team gets direction before another pile of tasks.
Built for qualified traffic
The work prioritises pages, keywords, and content updates that can support qualified visitors, revenue, and demand. Rankings matter when they connect to the business.
AI search included
AI Overviews, ChatGPT, Perplexity, and LLM visibility are part of the strategy, not a separate afterthought. The goal is to make your brand clearer, more credible, and easier to reference.
§ 07FAQ
Questions about fractional SEO services
What is fractional SEO?
Fractional SEO is senior SEO support for a set number of hours each month. Instead of hiring a full-time SEO manager or director, you get ongoing strategy, roadmap ownership, content direction, technical oversight, reporting, and advisory support from an experienced SEO expert.
How is a fractional SEO manager different from an SEO agency?
A fractional SEO manager is embedded around ownership and decision-making, while many agencies are built around predefined deliverables. Phrase It can guide execution, but the core value is deciding what SEO work matters most, how it connects to business goals, and what your team should do next.
How much do fractional SEO services cost?
Fractional SEO pricing depends on the level of monthly involvement, the complexity of the site, the size of your team, and how much support you need. It usually costs significantly less than hiring a full-time senior SEO manager or director, while still giving you access to senior judgement.
How long does fractional SEO take to work?
Most teams can expect clearer priorities and better SEO decision-making within the first month. Performance results depend on your site, competition, technical health, content velocity, and implementation speed. SEO usually compounds over months, not days.
Do you replace our writers, developers, or marketing team?
No. Fractional SEO works best alongside your existing team. We can brief writers, review content, prioritise developer fixes, advise marketers, and guide leadership, but we do not need to replace the people already executing the work.
§ ContactLet's talk
Tell us what good looks like for you.
Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
Prefer email? info@phraseit.agency