Strategy guides execution.
An SEO program with no strategic spine is just a backlog of tactics. We won't execute until we agree what the work is supposed to achieve and how we'll know it worked.
✦ About
We read between the lines
and replicate what works.
Phrase It is an SEO-first agency built on a stubborn belief: search is the highest-leverage channel in marketing - if you treat it as a strategy problem and not a checklist of tactics.
Work with us →§ 01Why we exist
Most SEO advice is 2019 cosplay: the same checklists, the same vague promises, the same lack of accountability. Meanwhile, the search landscape has been rewritten three times - by core updates, by AI Overviews, and by an entire generation of buyers who ask ChatGPT before they ever open a Google tab.
We built Phrase It to do the work the modern channel actually requires: read the signal, build a strategy that's defensible, execute it with rigor, and tell you exactly what worked and why.
§ 02What we believe
Five convictions we won't budge on.
Insight beats imitation.
Copying what ranks is how you stay one update behind. Understanding why it ranks is how you get ahead. We dig until we have a defensible answer.
We're the experts. We act like it.
We won't outsource the strategy back to you in a workshop. Hire us because you want our opinion. We'll give it — and the reasoning behind it — in plain language.
Results are the receipt.
We don't hide behind activity reports. Every quarter we show what we did, what moved, what didn't, and why. If the work isn't compounding, we say so first.
Search is bigger than Google.
AI Overviews, ChatGPT, Perplexity, Gemini, internal RAG — every one of these is a search surface your buyer uses. We optimise for the whole stack, not just the blue links.
§ 03The team
7 specialists.One opinion per problem.
Tamara
Tamara Jovanovic is a founder and SEO strategist at Phrase It. Tamara is devoted to helping businesses create meaningful connections with their ideal clients through copy and content that build trust & revenue. She comes up with the best ideas when taking her dog, Joy, for a walk. Connect with her on LinkedIn, and don’t hesitate to spark a conversation!
Simona Rajic
Simona is a Senior SEO Content Strategist at Phrase It who believes content can rank well and still be genuinely enjoyable to read. She turns research, search intent, and business goals into useful, engaging content that attracts the right audience and gives them a reason to keep reading. When she is not working, you can find her in her backyard, reading a book and drinking coffee.
§ 04The basics
Founded2021
EngagementsRetainer
Team7 specialists
BasedBelgrade, Lazarevac, Serbia ↔ Remote
Engines trackedGoogle, Bing, ChatGPT, Perplexity, Gemini
Average tenure46 months
§ ContactLet's talk
Tell us what you want your website to achieve.
Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
Prefer email? info@phraseit.agency