The right prompts
A buyer-journey prompt set that separates awareness questions from comparison and decision questions. You see where your category is actually being decided, not just where a tool happened to scan.
AI Search Visibility
GEO audit services for AI search visibility
Your buyers are asking ChatGPT, Gemini, Perplexity, and Google AI questions before they reach a shortlist. Are those systems finding the right evidence about your business—or recommending someone else? We audit the gap, show you why it exists, and give you the next moves in order.
Buyer-prompt testing
Competitor and citation analysis
Technical and entity review
Prioritized roadmap
§ 01Fit
You cannot fix a black-box recommendation gap
A strong Google ranking does not automatically make your brand easy for an AI system to retrieve, understand, cite, or recommend. The useful question is not “What is our GEO score?” It is which buyer questions you are losing, to whom, and what evidence changes the answer.
→Your competitors appear in AI answers for valuable category or comparison prompts.
→Your team has AI-visibility data but no confident way to turn it into priorities.
→Your site explains what you do to people but not clearly enough to machines.
→Your technical SEO, entity signals, content, and third-party evidence point in different directions.
→You need a baseline before investing in a GEO retainer, content program, or digital PR.
→You want an action plan your internal team can implement and measure.
§ 02What you leave with
What changes after we do GEO audit
Evidence, not vanity metrics
Platform-by-platform findings show how your brand is described, which competitors appear instead, and what sources or pages are likely shaping the answer.
A prioritized 90-day plan
Every recommendation connects to an observed gap, expected impact, owner, and implementation order. Your team knows what to fix first and what can wait.
§ 03What the audit includes
You get a GEO audit built around real buying decisions
A GEO audit should not examine AI visibility in isolation. We review the broader search foundation to uncover technical, structural, content, and authority issues that may be quietly limiting both traditional rankings and AI citations. Otherwise, advanced GEO tactics risk being built on problems that prevent them from working.
- Kickoff and category context
- Buyer-prompt map
- AI-engine visibility baseline
- Competitor benchmark
- Citation and source review
- Entity-clarity assessment
- Technical-accessibility review
- Content-extractability review
- Prioritized 90-day roadmap
- Recorded findings debrief
§ 04Full breakdown
What GEO audit gets you
See who the audit is for, what we examine, how the process works, and how the findings become a prioritized plan for improving your visibility across traditional and AI search.
What does a GEO audit examine?
A GEO audit examines whether AI platforms can find, understand, cite, and recommend your business when buyers ask relevant questions.
We test commercially important prompts across platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI search experiences. We record whether your brand appears, how it is described, which competitors are recommended, and what sources support the answer.
But AI visibility is only one part of the audit.
We also review the technical, structural, content, and authority signals behind those answers. A visibility problem may actually be caused by an important page being noindexed, several URLs competing for the same topic, unclear service positioning, weak internal links, or inconsistent information about the business.
Why do we look beyond AI citations?
AI citations are an outcome. To understand why your business is missing, we need to examine the foundation producing that outcome.
In one GEO audit, we found a high-intent page blocked from indexing, duplicate commercial pages competing for the same topics, incorrect schema, weak heading structures, and serious mobile performance problems.
If we had skipped those issues and moved directly to prompt tracking, content creation, or citation building, the strategy probably would not have moved anything meaningful.
Advanced GEO work should come after search engines and AI systems can reliably access, interpret, and trust the right pages.
What foundations do we review?
The exact scope depends on the website, but our GEO audit can include:
- Indexability and canonical signals
- XML sitemap quality
- Robots.txt and crawler access
- Duplicate content and keyword cannibalization
- Site, folder, and URL structure
- Internal links to priority commercial pages
- Heading hierarchy and service clarity
- Structured data and entity consistency
- Page speed and technical accessibility
- Content gaps across the buyer journey
- Competitor citations and trusted sources
- Independent reviews, mentions, and authority signals
We prioritize these findings according to their likely effect on search visibility, AI citations, qualified traffic, and conversions. We do not turn every technical warning into an urgent recommendation.
How do we identify the right GEO opportunities?
We begin with the questions buyers ask while researching a problem, comparing providers, and deciding what to purchase.
This prevents the audit from being built around a generic prompt list or a visibility score with no commercial context.
We then compare your presence with the competitors and sources appearing in AI answers. This shows whether the gap comes from your website, your content, your external authority, or a combination of all three.
The result is a page-level opportunity map showing:
- Which existing pages should be improved
- Which competing pages should be consolidated
- Which buyer questions need better answers
- Which technical issues should be fixed first
- Which trusted sources influence AI answers in your category
- Where independent mentions or citations would strengthen your authority
What happens after the audit?
You receive a prioritized roadmap connecting every recommendation to an observed problem.
Foundational fixes come first. More advanced work—such as new decision-stage content, original research, citation outreach, digital PR, or ongoing AI-visibility monitoring—comes after the website is ready to support it.
You can implement the roadmap internally, share it with your existing team, or use it as the foundation for wider SEO services.
We’ll review your current search foundation, identify where AI visibility is breaking, and show you which technical, content, entity, and authority improvements to prioritize first.
Book a GEO strategy call§ 05Process
How the GEO audit works
We find AI opportunities
We identify your commercial prompts, buyer questions, competitors, target markets, and the AI platforms worth testing.
We run prompt tests
We test priority prompts and review the technical, structural, content, entity, and authority signals influencing your visibility.
We prioritize high-value prompts
We separate foundational problems from advanced GEO opportunities and rank every recommendation by impact, effort, and dependency.
90 day GEO roadmap
We turn the findings into a practical roadmap your SEO, content, development, and PR teams can implement and measure.
§ 06Why it works
We find what is really holding visibility back
We find the problems that stall growth
In one audit, we found that a high-intent page was noindexed and multiple pages competed for the same topics. Fixing these foundations had to come before prompt tracking, content production, or citation building could deliver meaningful results.
§ 07FAQ
Questions about GEO audit services
How is a GEO audit different from an SEO audit?
An SEO audit focuses on the conditions that help pages rank in search results. A GEO audit focuses on whether AI systems can confidently use your business in an answer. The work overlaps in technical accessibility, content, entities, and authority, but the questions and evidence are different.
Which AI platforms do you review?
The audit prioritizes the platforms your buyers actually use. That can include ChatGPT, Google AI features and Gemini, Perplexity, Claude.
How long does a GEO audit take?
It usually takes up to 2 weeks, but timing depends on the number of markets, competitors, prompts, platforms, and pages in scope. We confirm the delivery plan after a short discovery call instead of promising a generic timeline.
How much do GEO audit services cost?
GEO audit pricing starts around €1200 but it should reflect the research scope, not a fixed dashboard package. Phrase It scopes the work after understanding the commercial prompts, competitors, markets, and technical complexity involved.
Can you guarantee we will appear in AI answers?
No. AI platforms change their retrieval and answer behavior, and no agency controls their outputs. The audit gives you evidence-backed priorities that improve the clarity, accessibility, credibility, and usefulness of the information those systems can use.
§ ContactLet's talk
Tell us what good looks like for you.
Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
Prefer email? info@phraseit.agency