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✦ Revenue-focused

SEO services that drive
organic growth

Our SEO services ultimately do one thing - make you found by the people who matter, on whatever search surface they use. Below is how that breaks down in practice.

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Jump to → 01 · SEO Strategy & Consulting 02 · Technical SEO 03 · SEO Content 04 · AI Search Optimization 05 · Page Speed Optimization 06 · Ecommerce SEO 07 · GEO Audit 08 · Fractional SEO Services
01
Discipline 01

SEO Strategy & Consulting

Know what to build, fix, prioritize, and ignore.

You get a clear SEO roadmap built around your market, website, competitors, and business goals.

We show you which keywords are worth targeting, which pages need to exist, which pages need work, and what should happen first. Instead of handing you vague advice, we turn SEO research into a practical plan your team can use for content, technical fixes, internal linking, and growth priorities.

What's in the engagement
→Keyword research by intent and business value
→Competitor and SERP gap analysis
→Priority page roadmap
→Content and landing page plan
→Technical SEO priorities
→Internal linking opportunities
→Clear next-step recommendations
02
Discipline 02

Technical SEO

Fix the issues that stop your best pages from generating revenue.

You get a technical SEO review that shows what is blocking your site from generating more revenue with increased rankings.

We look beyond surface-level checks and focus on the issues that can actually hold rankings back. That includes site structure, indexation, canonicals, redirects, schema, internal links, JavaScript rendering, crawl waste, and page performance. You get clear explanations and developer-ready recommendations, not a confusing export of errors.

What's in the engagement
→Technical SEO audit
→Crawl and indexation review
→Canonical and redirect checks
→Schema recommendations
→Internal linking review
→Page speed and Core Web Vitals notes
→Developer-ready SEO briefs
03
Discipline 03

SEO Content

Turn search demand into pages that deserve to rank.

You get SEO content planned around real buyer intent, search demand, and business value.

We help you decide what to publish, what to refresh, what to merge, and what to remove. Every page gets a clear purpose, from ranking for commercial keywords to supporting product education, comparison searches, and long sales cycles.

What's in the engagement
→Content strategy
→SEO content briefs
→Blog and landing page outlines
→Content refresh plan
→Topic cluster planning
→On-page optimization notes
→Internal linking
04
Discipline 04

AI Search Optimization

Make your brand easier for AI search tools to understand and mention.

You get pages structured for clearer answers, stronger entity signals, and better visibility across AI-led search experiences.

We improve how your site explains your services, products, expertise, use cases, and comparisons. The goal is to make your content easier for Google AI Overviews, ChatGPT, Perplexity, and other answer engines to understand, retrieve, and reference when buyers are researching.

What's in the engagement
→AI search visibility review
→Entity and topic mapping
→Answer-ready page structure
→Content clarity improvements
→FAQ and comparison opportunities
→Internal linking for entity signals
→AI traffic tracking recommendations
05
Discipline 05

Page Speed Optimization

Stop slow pages from hurting rankings, conversions, and trust.

You get a clear page speed plan that shows what is slowing your site down and how to fix it.

We review Core Web Vitals, heavy scripts, image issues, layout shifts, loading delays, render-blocking resources, and performance problems that affect SEO and user experience. Then we turn the findings into practical fixes your team or developers can implement.

What's in the engagement
→Core Web Vitals review
→Page speed audit
→Image and script review
→Layout shift checks
→Performance issue prioritization
→Developer recommendations
→SEO impact notes
06
Discipline 06

Ecommerce SEO

Help shoppers find your products when they are ready to compare or buy.

You get an ecommerce SEO strategy & site architecture for category pages, product pages, filters, collections, and buying guides.

We focus on the pages that drive product discovery and revenue. That means improving how your store is structured, how categories target search demand, how product pages answer buyer questions, and how internal links guide both users and search engines through the site.

What's in the engagement
→Category page strategy
→Product page optimization
→Collection structure review
→Faceted navigation checks
→Internal linking plan
→Buying guide opportunities
→Ecommerce content roadmap
07
Discipline 07

GEO Audit

Get a clear plan to earn more mentions, citations, and recommendations in AI search.

We assess your visibility across ChatGPT, Google AI Overviews, Perplexity, and other AI search experiences, then show you exactly what needs to improve.

We test the prompts your buyers use, compare your visibility with key competitors, and assess the signals shaping AI-generated answers. That includes your content, entities, citations, authority, technical setup, and off-site presence. You receive a prioritized roadmap showing what needs to change to improve your chances of being retrieved, referenced, and recommended.

What's in the engagement
→Buyer-prompt testing
→AI search visibility benchmarking
→Competitor mention analysis
→Citation and source analysis
→Content and entity review
→Technical GEO review
→Authority signal assessment
→Prioritized 90-day roadmap
08
Discipline 08

Fractional SEO Services

Without the Full-Time Hire

Phrase It gives you fractional SEO manager and director-level support for strategy, content direction, technical priorities, reporting, and AI search visibility.

SEO gets messy when everyone owns a piece and nobody owns the outcome. Content gets published, technical fixes sit in a backlog, reports get shared, but no one is deciding what matters most next.

What's in the engagement
→Quarterly SEO roadmap
→Keyword and opportunity research
→Content strategy and editorial direction
→Content briefs and refresh priorities
→Existing content optimisation
→Technical SEO oversight
→Internal linking strategy
→AI search and LLM visibility guidance
→Monthly reporting and next-step planning
→Slack, email, or call-based advisory support
§ XNot for everyone

What we don't do.

Saying yes to everything is how agencies become mediocre at everything. Here's where we'll politely point you elsewhere.

✕Pre-launch startups with no website yet
✕Pure local-SEO (Google Business Profile) engagements
✕Black-hat or 'parasitic' tactics
✕Clients who want us to execute a pre-made strategy without challenge
§ SEOIndividual service pages

Explore each service in detail.

§ SEO PricingPackages

Pick the level of SEO support your site actually needs.

Three clean ways to work together, with add-ons for complexity that deserves its own scope.

Package 01

Managed SEO Core

Best for: Businesses that want steady SEO progress around one priority product, service or category.

How do we turn our highest-priority SEO opportunities into correctly published pages every month?

For brands that need consistent strategy, content, publishing and technical oversight around one priority area.

  • Complete four strategically selected SEO pages
  • Create up to three developer-ready technical tickets
  • Or implement one approved light technical fix
  • Publish and configure the included pages in WordPress
  • Add and improve internal links
  • Check new work for duplication and cannibalization
  • Monitor crawlability, indexation and Core Web Vitals
  • Verify completed technical fixes
  • Track up to 100 agreed Google queries
  • Track up to 25 commercially relevant AI-search prompts
  • Update your Looker Studio and AI traffic reports
  • Lead one monthly strategy and results call
  • Set the priorities for the following month
$2,000 per month A focused program for moving one commercially important part of the website at a sustainable pace.
Discuss Managed SEO Core →
Package 02 Core offer

Managed SEO Growth

Best for: Businesses that need broader content coverage and faster progress across commercial and informational search.

How do we increase SEO production without losing quality, technical accuracy or strategic focus?

For brands ready to grow commercial and informational visibility faster with eight completed SEO pages each month.

  • Complete eight strategically selected SEO pages
  • Create up to six developer-ready technical tickets
  • Or implement up to two approved light technical fixes
  • Publish and configure the included pages in WordPress
  • Build internal links between relevant commercial and informational pages
  • Check new work for duplication and cannibalization
  • Monitor crawlability, indexation and Core Web Vitals
  • Investigate and prioritize emerging technical problems
  • Verify completed technical fixes
  • Track up to 250 agreed Google queries
  • Track up to 50 commercially relevant AI-search prompts
  • Update your Looker Studio and AI traffic reports
  • Lead up to two strategy, implementation or results calls
  • Maintain a rolling 90-day SEO plan
$3,000 per month Our recommended package for businesses that want SEO to become a meaningful acquisition channel.
Discuss Managed SEO Growth →
Package 03

Managed SEO Scale

Best for: Competitive markets where multiple page groups and technical priorities need to move at the same time.

How do we compete across multiple valuable search opportunities at the same time?

For brands in competitive markets that need higher production, technical oversight and SEO coordination across the business.

  • Complete 16 strategically selected SEO pages
  • Create up to nine developer-ready technical tickets
  • Or implement up to three approved light technical fixes
  • Publish and configure the included pages in WordPress
  • Build and maintain internal links across the areas we are growing
  • Manage content consolidation and cannibalization
  • Monitor crawlability, indexation, templates and Core Web Vitals
  • Investigate up to two substantial technical priorities
  • Review important website changes before or after release
  • Verify completed technical fixes
  • Track up to 500 agreed Google queries
  • Track up to 100 commercially relevant AI-search prompts
  • Update your Looker Studio and AI traffic reports
  • Lead two monthly working and results calls
  • Coordinate SEO requirements with writers, developers and stakeholders
  • Maintain a rolling 90-day SEO plan across multiple priority areas
$5,000 per month For companies that need enough production and oversight to compete across several valuable search opportunities.
Discuss Managed SEO Scale →

Not sure which package fits? That is what the first call is for.

Talk through the right fit →
§ ProofClient testimonials

What clients say after the work.

Phrase It wrote SEO content for us, and we were really pleased with the results. The content was well researched, strategically optimized for search, and written with both our audience and business goals in mind. They understood our brand quickly and delivered polished, useful content that reads naturally. The entire process was smooth and professional.
Chloe CeramiFaceplant Creative
I've worked with Tamara for four years now, and at this point she's the only writer I send blog work to. She hits every deadline, she's organized (nothing falls through the cracks) and the posts she writes actually rank. Some of the posts are still pulling traffic a few years later, which is the whole point and is harder to find than it should be. She's written for multiple of my clients and adjusts her voice to each one without me having to explain it twice. When you run a small agency, the people you can delegate to and stop thinking about are worth a lot. I never have to worry about Tamara; I just know every month the work is done.
Vanessa JohnsonClick Labs Dev
Working with Phrase It has made a real difference to our inbound marketing. We achieved first-page rankings across our main service categories, while qualified inbound leads increased by 286% year over year. We’re now even seeing Colour Fiction recommended in ChatGPT when prospective clients look for services like ours. Tamara understands how to connect search visibility with actual business opportunities.
Aleksandar Copiccolourfiction.com
Phrase It helped turn SEO into a measurable revenue channel for our business. The work influenced more than $356,000 in revenue, giving us a clear commercial return - not simply more traffic or better rankings. Tamara kept the strategy focused on the searches and pages that could genuinely contribute to growth.
Nikolascplastenici.com
§ ContactLet's talk

Tell us what you want your website to achieve.

Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.

We reply within one working day. Always a real human.
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