PHRASE IT / FREE SEO TOOL
Keyword clustering tool.
Turn a long list into useful groups.
Group similar keywords, keep useful distinctions and shape the result around your own research.
Paste a list or import a CSV. Review the groups, move keywords and add notes before you export your work.
FROM KEYWORDS TO A PLAN
3
Steps to organize your research: import, review and export.
Keep the original keyword rows while you decide which searches belong together.
Review every group
Save your project
Your keywords → Reviewed groups → Your page plan
01 / USE THE TOOL
Group your keywords
Add your list, choose broader or tighter groups and review the results. Use your own search research to decide which groups belong on one page.
Download your project before closing or refreshing the page.
02 / REVIEW THE GROUPS
Make the groups useful for your website
Choose how closely wording should match
Broader groups allow more wording variation. Tighter groups need closer wording. Start with a setting that fits your list, then review the keywords in each group.
Keep important differences
Check products, locations and audiences before combining terms. Optional guards help separate supplied intent labels and common English modifiers.
Choose the page after your review
Compare the search results and the purpose of the page. Several related searches can belong on one useful page when they need the same answer.
A wording match is a starting point. Check synonyms and searches with different meanings before you use a group in your page plan.
03 / PLAN YOUR NEXT STEP
Choose the right file for your next step
Export the reviewed groups for a spreadsheet, or keep an editable project so you can continue later.
| What you want to do | Use | What to do next |
|---|---|---|
| Work in a spreadsheet | CSV export | Review the original rows, groups and any supplied metrics. |
| Reopen your editable work | Project JSON | Save your groups, notes and original rows, then reopen the project later. |
| Build a keyword map | Reviewed CSV export | Copy Exact keyword, Planning group, Search intent and Monthly search volume into the matching workbook columns. |
In the keyword mapping workbook, choose the primary keyword and the page that will cover the group yourself.
04 / USE IT WELL
Questions about your keyword groups
How does the tool group keywords?
The default method compares the words shared by two keywords with all their distinct words. Each keyword joins a matching seed rather than expanding a chain of loosely related terms.
Does it use AI or live search results?
It compares wording in your browser. It does not use AI embeddings or fetch search results. Review synonyms manually and compare the results in your market before assigning a group to one page.
Can I change the groups?
Yes. Review the suggested groups, move keywords and add notes before exporting. Keep distinctions that matter to your products, services or customers.
How do I save my work?
Download a CSV for your spreadsheet or save a project JSON to reopen the editable groups, notes and original rows. Your work stays in this tab until you download it.
05 / YOUR NEXT STEP
Turn your research into a page plan.
Need help choosing topics, deciding which page should cover each group or setting content priorities? We can help you turn your reviewed keywords into a focused plan.
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Tell us what you want your website to achieve.
Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
Prefer email? info@phraseit.agency