PHRASE IT / SEO & CONTENT CASE STUDY
We worked on content and SEO.
The search footprint grew.
Here are the results.
We handled the content and SEO engine for a B2B agency. The work brought together the resources buyers use to understand a service, weigh their options and decide what kind of support they need.
The website’s estimated monthly US organic traffic rose from 126 to 784 between October 2025 and September 2026—a 524% increase. Its content also appeared as a source in recorded Google AI Overview and ChatGPT answers.
THE WEBSITE / ORGANIC GROWTH
+524%
Growth in estimated monthly US organic traffic, October 2025–September 2026.
Google US / English · DataForSEO monthly snapshots
6 → 102 top-10 keyword variants
35 pages cited in Google AI Overviews
Content + SEO → Search visibility + AI source citations
01 / THE RESULTS
Here’s how the search presence grew
ORGANIC SEARCH
Estimated monthly US organic traffic
126 → 784 between October 2025 and September 2026. A 524% increase in the monthly estimate.
SEARCH RANKINGS
Top-10 keyword rankings
6 → 102 keyword variants in Google’s organic top 10 across the same monthly snapshots.
AI VISIBILITY
Google AI Overview source citations
110 distinct queries with recorded source references to 35 pages across the website.
Source: DataForSEO. Organic figures compare October 2025 and September 2026 US / English monthly snapshots; Google AI Overview reference data retrieved 8 October 2026.
02 / THE CLIENT
A B2B agency with more to explain than a service page could cover.
B2B AGENCY
The business
The client provides a specialist marketing service to businesses. Its buyers need to understand the work involved, the available delivery models and the differences between potential partners.
CONTENT + SEO
Our assignment
We worked across the content and SEO engine, bringing the agency’s content presence and organic discoverability into one engagement.
The resource library gives buyers somewhere to start before they are ready to contact a provider.
03 / THE CHALLENGE
Help the right readers understand what they need.
A buyer planning a budget needs a different answer from someone comparing providers or figuring out how to do the work internally.
What buyers needed
Readers needed clear explanations of costs, service options and practical requirements. They also needed a way to compare partners and judge which kind of support suited their business.
What the content needed to do
The content had to make sense at those different stages: useful enough to answer the immediate question, with a clear connection to the agency’s expertise.
The commercial purpose was to help buyers move from a general question toward a more informed decision.
04 / OUR APPROACH
Treat content and search as parts of the same job.
We worked across content and SEO as one connected assignment. The published library connects planning resources, provider comparisons and practical guidance around the service.
01 / UNDERSTAND
Explain the decisions
Help readers understand costs, requirements and the trade-offs between handling the work internally and working with a partner.
02 / COMPARE
Make options easier to evaluate
Use comparisons and service explanations to give buyers a clearer view of what different providers offer.
03 / EXPLORE
Give the reader a next step
Connect useful guidance with relevant service information and a route to start a conversation.
That gives the content a purpose beyond a search result: helping someone make progress with the decision they came to research.
05 / WHAT WE DID
We worked on the agency’s full content and SEO engine.
CONTENT
Work across the resource library
We worked across the agency’s resource library. The library brings together planning guides, comparisons and practical resources that address different questions around the service.
SEO
Connect content with discoverability
We handled SEO alongside content, keeping the agency’s organic search presence within the same scope of work. The resulting footprint reaches readers beyond searches for the company’s name.
RESULTS / 8 OCTOBER 2026
Bring the results together
We reviewed the website’s organic trend, the contribution of its content library and recorded AI source citations to see how the wider search presence had developed.
The resource library accounts for 92% of the current estimated organic traffic. Content is central to how the website gets found.
06 / WEBSITE RESULTS
The results across the website.
Estimated monthly US organic traffic grew 524% across the October 2025–September 2026 snapshots. Total ranking keyword variants rose from 224 to 472, with 102 in the organic top 10 by September.
| Metric | Result | Content scope | Market / platform | Retrieved |
|---|---|---|---|---|
| Estimated monthly organic traffic | 126 → 784 (+524%) | Whole domain · Oct 2025–Sep 2026 | Google US / English | 8 October 2026 |
| Ranking keyword variants | 224 → 472 | Whole domain · Oct 2025–Sep 2026 | Google US / English | 8 October 2026 |
| Top-10 keyword variants | 6 → 102 | Whole domain · Oct 2025–Sep 2026 | Google US / English | 8 October 2026 |
| Queries with recorded source references | 110 · 35 pages | Whole-domain source references | Google AI Overviews | 8 October 2026 |
10 / YOUR NEXT STEP
Get similar results & become the next case study
We help businesses connect content and SEO around the questions their buyers need answered. If your website needs to explain a service, support provider research and reach more relevant searches, let’s talk about the content it needs.
Bring your services, target buyers and existing content. We’ll start with the decisions your buyers are trying to make.
07 / ORGANIC VISIBILITY
More rankings reached Google’s top 10.
Top-10 keyword variants rose from 6 to 102 between the two monthly endpoints. In the current snapshot retrieved on 8 October, the website ranks for 463 US keyword variants, including 112 in the top 10.
| Organic ranking positions | Keyword variants | Share of rankings |
|---|---|---|
| 1–3 | 12 | 2.6% |
| 4–10 | 100 | 21.6% |
| 11–100 | 351 | 75.8% |
| All positions | 463 | 100% |
About 96% of the current modeled traffic comes from searches without the agency’s brand name. The resource library supplies 92% of the website’s estimate, giving readers entry points beyond the homepage.
08 / AI VISIBILITY
The website’s content also appeared as a source in AI answers.
The Google AI Overview reference data links to 35 pages across the website.
Those pages appear across 110 distinct recorded queries.
Two recorded ChatGPT answers also cite two resources on the website, extending the source footprint to another search surface.
Pages cited in Google AI Overviews
35 pages appear in the recorded reference data, showing source coverage across multiple parts of the website.
Questions covered by the references
The Google AI Overview data contains 110 distinct queries with links to the website.
Source: DataForSEO, retrieved 8 October 2026. Google reference observations: 30 June–27 September 2026. ChatGPT source records last observed in August 2026.
09 / WHAT THE RESULTS MEAN
Content is a substantial part of the search presence.
Get found beyond the brand name
Nonbrand queries account for 96% of current estimated organic traffic. Readers can discover the website through the questions they are researching.
Build a wider ranking footprint
Total keyword variants more than doubled across the monthly comparison, from 224 to 472. The top-10 share rose from roughly 3% to 22%.
Appear where answers are formed
The content appears in organic results and as a source in recorded AI answers, giving the agency more places to be found during research.
The trend was uneven: estimated traffic peaked in April, fell over the summer and recovered in September. Across the full comparison, the closing estimate remained more than six times the starting value.
10 / YOUR NEXT STEP
Give buyers useful answers before they get in touch.
We help businesses connect content and SEO around the questions their buyers need answered. If your website needs to explain a service, support provider research and reach more relevant searches, let’s talk about the content it needs.
Bring your services, target buyers and existing content. We’ll start with the decisions your buyers are trying to make.
What clients say after the work.
Phrase It wrote SEO content for us, and we were really pleased with the results. The content was well researched, strategically optimized for search, and written with both our audience and business goals in mind. They understood our brand quickly and delivered polished, useful content that reads naturally. The entire process was smooth and professional.
I've worked with Tamara for four years now, and at this point she's the only writer I send blog work to. She hits every deadline, she's organized (nothing falls through the cracks) and the posts she writes actually rank. Some of the posts are still pulling traffic a few years later, which is the whole point and is harder to find than it should be. She's written for multiple of my clients and adjusts her voice to each one without me having to explain it twice. When you run a small agency, the people you can delegate to and stop thinking about are worth a lot. I never have to worry about Tamara; I just know every month the work is done.
Working with Phrase It has made a real difference to our inbound marketing. We achieved first-page rankings across our main service categories, while qualified inbound leads increased by 286% year over year. We’re now even seeing Colour Fiction recommended in ChatGPT when prospective clients look for services like ours. Tamara understands how to connect search visibility with actual business opportunities.
Phrase It helped turn SEO into a measurable revenue channel for our business. The work influenced more than $356,000 in revenue, giving us a clear commercial return - not simply more traffic or better rankings. Tamara kept the strategy focused on the searches and pages that could genuinely contribute to growth.
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