PHRASE IT / SEO CASE STUDY
SEO strategy.
Content writing.
A growing search presence.
We supported a performance marketing agency with SEO strategy and content writing over the last year. The work centred on helping a service business reach people researching marketing support.
Across October 2025–September 2026 monthly snapshots, the agency’s US organic footprint grew from 1 to 109 ranking keyword variants, with 17 in Google’s top 10 by September. Its website also appeared as a source across 24 recorded Google AI Overview queries.
THE WEBSITE / ORGANIC RANKINGS
109
US ranking keyword variants in September 2026.
Whole domain · Google US / English · DataForSEO
17 top-10 keyword variants
24 recorded AI queries
SEO strategy + content writing → A broader search presence
01 / THE RESULTS
Here’s how the agency’s visibility grew.
ORGANIC SEARCH
A broader keyword footprint
1 → 109 US ranking keyword variants across the October 2025–September 2026 monthly snapshots.
SEARCH RANKINGS
Top-10 keyword rankings
0 → 17 keyword variants in Google’s organic top 10 across the same monthly snapshots.
AI VISIBILITY
Google AI Overview source citations
24 distinct queries with recorded Google AI Overview references linking to the website.
Whole-domain results. Source: DataForSEO, Google US / English. Organic comparison: October 2025–September 2026 monthly snapshots. AI references: latest observations July–September 2026. Retrieved 8 October 2026.
02 / THE CLIENT
A performance marketing agency with expertise to share.
PERFORMANCE MARKETING AGENCY
The agency
The client helps brands with paid media, creative strategy, influencer marketing, growth planning and measurement. Its prospective buyers need to understand the services and decide which kind of support fits their business.
SEO STRATEGY & CONTENT / THE LAST YEAR
Our assignment
We provided SEO strategy and content writing over the last year, supporting the agency’s search presence with content related to its services and the questions its audience brings to them.
For a service business in a competitive industry, useful content can introduce its expertise well before a prospective client starts a conversation.
03 / THE CHALLENGE
Reach buyers while they’re making sense of their options.
A brand looking for marketing support has more to decide than which agency to call. It needs to understand the work, the available approaches and what a good fit looks like.
The buyer’s question
What kind of support do we need, and who can provide it? Clear explanations and useful comparisons help a reader move from a broad search to a more informed shortlist.
The search opportunity
The agency’s US keyword footprint was small at the start of the monthly comparison. Its services offered several useful directions for content, from choosing a provider to understanding marketing decisions.
Our SEO strategy and writing supported the agency’s presence around those research needs.
04 / OUR APPROACH
Connect search visibility with useful content.
We paired SEO strategy with content writing for a business selling expertise. The content needed to make that expertise easier to understand while giving readers something useful during their own research.
01 / UNDERSTAND
Start with the reader’s need
A useful article helps readers understand the problem they’re trying to solve and where a service could fit.
02 / EXPLAIN
Make the expertise clear
Service businesses have to explain their work in language a prospective buyer can use. Clear content gives that expertise room to be understood.
03 / DECIDE
Support the next step
Content can help someone make a more informed decision about the support they need and the providers they want to explore.
Search visibility and reader usefulness belong in the same conversation: the page has to be worth finding.
05 / WHAT WE DID
We supported the agency with SEO strategy and content writing.
SEO STRATEGY
Give the work direction
We supported the agency’s approach to organic search, connecting content work with a business that offers several kinds of marketing expertise.
CONTENT WRITING
Put the expertise into words
We wrote content for the agency, helping it communicate information readers could use while exploring marketing services and related questions.
RESULTS / 8 OCTOBER 2026
Bring the results together
We brought together the website’s monthly ranking trend, its ranking distribution and recorded Google AI Overview references to show how its search presence developed.
The website’s wider content footprint combines service information, provider comparisons and educational resources, giving readers different ways to explore its expertise.
06 / WEBSITE RESULTS
The results across the domain.
The September 2026 monthly snapshot contains 109 US ranking keyword variants, including 17 in Google’s top 10. Separately, the recorded AI Overview reference export links to nine website pages across 24 distinct queries.
| Metric | Result | Scope | Market / platform | Measurement |
|---|---|---|---|---|
| Ranking keyword variants | 1 → 109 | Whole domain | Google US / English | Oct 2025–Sep 2026 |
| Top-10 keyword variants | 0 → 17 | Whole domain | Google US / English | Oct 2025–Sep 2026 |
| Queries with recorded AI references | 24 | Whole domain | Google AI Overviews | Jul–Sep 2026 observations |
| Pages linked as AI sources | 9 | Whole domain | Google AI Overviews | Jul–Sep 2026 observations |
07 / ORGANIC VISIBILITY
17 keyword variants reached Google’s top 10.
By September, the website ranked for 109 US keyword variants. Seventeen were in Google’s organic top 10, including one in the top three. The monthly series shows the footprint expanding more noticeably from April onward.
| Organic ranking positions | Keyword variants | Share of rankings |
|---|---|---|
| 1–3 | 1 | 0.9% |
| 4–10 | 16 | 14.7% |
| 11–100 | 92 | 84.4% |
| All positions | 109 | 100% |
A larger keyword footprint gives the website more opportunities to appear in search. The agency’s service-related content also reaches people comparing providers and looking for practical guidance.
YOUR NEXT STEP
Get SEO content that drives leads
We help service businesses connect SEO strategy with useful content and with leads. If your buyers research their options before they contact you, let’s build content around the questions they need answered.
Bring your services, target buyers and existing content. We’ll start with where your expertise can help them.
08 / AI VISIBILITY
The website also appeared as a source in Google AI answers.
Nine website pages appeared as linked sources in the recorded Google AI Overview reference export.
Together, those pages were referenced across 24 distinct recorded queries.
Alongside its organic rankings, the agency’s website was providing source material for answers people could encounter directly in search.
Pages linked in Google AI Overviews
9 website pages appeared as linked sources in the recorded references.
Queries covered by the references
24 distinct recorded queries contained a Google AI Overview reference linking to the website.
Source: DataForSEO Google AI Overview reference export · US / English · latest observations July–September 2026 · retrieved 8 October 2026.
09 / WHAT THE RESULTS MEAN
The agency has more ways to be discovered.
A broader search presence
The recorded US keyword footprint expanded from one to 109 variants across the monthly comparison, with 17 in the organic top 10 by September.
Content that meets research needs
The website’s footprint includes service-related comparisons and educational resources. Those formats give readers different routes into the business’s expertise.
A place in AI answers
Recorded Google AI Overview references link to nine website pages across 24 queries, adding another way for people to encounter the agency’s published information.
For a business selling expertise, visibility matters most when the content helps someone understand that expertise and decide what to explore next.
10 / YOUR NEXT STEP
Give your buyers something worth finding.
We help service businesses connect SEO strategy with useful content. If your buyers research their options before they contact you, let’s build content around the questions they need answered.
Bring your services, target buyers and existing content. We’ll start with where your expertise can help them.
What clients say after the work.
Phrase It wrote SEO content for us, and we were really pleased with the results. The content was well researched, strategically optimized for search, and written with both our audience and business goals in mind. They understood our brand quickly and delivered polished, useful content that reads naturally. The entire process was smooth and professional.
I've worked with Tamara for four years now, and at this point she's the only writer I send blog work to. She hits every deadline, she's organized (nothing falls through the cracks) and the posts she writes actually rank. Some of the posts are still pulling traffic a few years later, which is the whole point and is harder to find than it should be. She's written for multiple of my clients and adjusts her voice to each one without me having to explain it twice. When you run a small agency, the people you can delegate to and stop thinking about are worth a lot. I never have to worry about Tamara; I just know every month the work is done.
Working with Phrase It has made a real difference to our inbound marketing. We achieved first-page rankings across our main service categories, while qualified inbound leads increased by 286% year over year. We’re now even seeing Colour Fiction recommended in ChatGPT when prospective clients look for services like ours. Tamara understands how to connect search visibility with actual business opportunities.
Phrase It helped turn SEO into a measurable revenue channel for our business. The work influenced more than $356,000 in revenue, giving us a clear commercial return - not simply more traffic or better rankings. Tamara kept the strategy focused on the searches and pages that could genuinely contribute to growth.
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