PHRASE IT / B2B CASE STUDY
We supported SEO and content.
Traffic grew.
Here’s what we did.
We worked with a B2B service provider on SEO strategy and content for more than a year. The assignment brought together search strategy and content for people researching business services.
Across the website, estimated monthly US organic traffic rose from 2,347 to 11,057 between October 2025 and September 2026. Its top-10 keyword footprint grew from 251 to 837 variants, and its content appeared as a source in recorded AI answers.
THE WEBSITE / SEPTEMBER 2026
11,057
Estimated monthly US organic traffic across the website.
Google US / English · DataForSEO · September 2026 snapshot
371% estimated traffic increase
837 top-10 keyword variants
SEO strategy + content → Search visibility + AI source citations
01 / THE RESULTS
The website reached more searches and more top-10 positions.
ORGANIC SEARCH
Estimated organic traffic growth
371% increase, from 2,347 to 11,057 estimated monthly US organic traffic.
SEARCH RANKINGS
Top-10 keyword growth
233% increase, from 251 to 837 US organic keyword variants in the top 10.
AI VISIBILITY
Google AI Overview source coverage
530 distinct queries in a recorded Google AI Overview reference export linking to 96 pages.
Source: DataForSEO. Organic comparisons: October 2025–September 2026 monthly snapshots, Google US / English, keyword variants retained. AI figures: recorded reference export, observations 30 June–1 October 2026. Retrieved 8 October 2026.
02 / THE CLIENT
A service business whose buyers research before they enquire.
B2B SERVICE PROVIDER
The business
The client sells professional services to other businesses. Its audience needs to understand their options, compare providers and decide which kind of support fits the problem they want to solve.
SEO STRATEGY + CONTENT
Our assignment
We supported the client with SEO strategy and content for more than a year. Our work sat within a wider website that serves both early research and provider selection.
The opportunity was to make the business part of the buyer’s research, well before the first enquiry.
03 / THE CHALLENGE
Be useful before the buyer is ready to make contact.
People rarely start a complex service purchase with a contact form. They start with questions.
What buyers needed
Buyers needed clear information about business problems, service options and potential providers. Useful content could help them move from understanding a need to deciding which businesses deserved a closer look.
Where SEO and content meet
Our SEO strategy and content engagement addressed that search journey. The website needed to be discoverable while people were learning, comparing and narrowing their options.
The opportunity was to build a relevant search presence around the research that happens before an enquiry.
04 / OUR APPROACH
Connect the content to the questions behind the purchase.
We worked on SEO strategy and content as parts of the same assignment. For a service business, the useful connection is between what it offers and what a prospective buyer wants to understand before choosing a provider.
01 / UNDERSTAND
Start with the buyer’s problem
Educational content gives readers a way to understand their situation and the kinds of support available.
02 / COMPARE
Help readers consider their options
Comparison content gives people a starting point for exploring providers and deciding what matters to them.
03 / DISCOVER
Make relevant expertise easier to find
SEO connects that content with searches people make during the research process.
The website’s content footprint brings together educational resources and provider comparisons, serving different points in the buying journey.
05 / WHAT WE DID
We supported the business with SEO strategy and content.
SEO STRATEGY
Work on the search direction
We helped the client with its SEO strategy over an engagement lasting more than a year. The work centred on its organic search presence and content.
CONTENT
Support the content work
We worked on content alongside the strategy. The website’s broader content footprint includes resources for readers learning about services and comparing their options.
RESULTS / 8 OCTOBER 2026
Bring the website results together
We brought together the domain’s monthly search estimates, ranking distribution and recorded AI source citations to show its overall search footprint.
YOUR NEXT STEP
Give buyers something useful to find.
We help service businesses with SEO strategy and content that explains what they offer and supports the questions buyers ask. If your audience researches before making contact, let’s talk about the content they need.
Bring your services, target audience and existing content. We’ll start with the questions your buyers are asking.
06 / WEBSITE RESULTS
Estimated traffic rose from 2,347 to 11,057.
Across October 2025–September 2026 monthly snapshots, estimated US organic traffic increased 371%. Top-10 keyword variants increased 233%, while total ranking variants grew from 1,239 to 1,825.
| Metric | Result | Content scope | Market / platform | Retrieved |
|---|---|---|---|---|
| Estimated monthly organic traffic | 2,347 → 11,057 | Whole website · Oct 2025–Sep 2026 | Google US / English | 8 October 2026 |
| Estimated organic traffic increase | 371% | Whole website · Oct 2025–Sep 2026 | Google US / English | 8 October 2026 |
| Top-10 keyword variants | 251 → 837 (+233%) | Whole website · Oct 2025–Sep 2026 | Google US / English | 8 October 2026 |
| Queries with recorded AI references | 530 | Whole website · 96 referenced pages | Google AI Overviews | 8 October 2026 |
07 / ORGANIC VISIBILITY
837 keyword variants ranked in the top 10.
By September 2026, the website ranked for 1,825 US keyword variants. Of those, 837 were in the organic top 10, including 167 in the top three.
| Organic ranking positions | Keyword variants | Share of rankings |
|---|---|---|
| 1–3 | 167 | 9.2% |
| 4–10 | 670 | 36.7% |
| 11–100 | 988 | 54.1% |
| All positions | 1,825 | 100% |
Approximately 46% of the September keyword footprint was in the top 10, compared with 20% in October 2025. More of the website’s ranking footprint was concentrated in prominent positions.
08 / AI VISIBILITY
The website’s content also appeared as a source in AI answers.
A recorded Google AI Overview reference export linked to 96 pages across the website.
Those references covered 530 distinct queries, showing content appearing as a source across a broad set of recorded answers.
Separately, recorded ChatGPT answers cited eight distinct pages on the domain. The content had a presence in traditional organic results and in source links within AI answers.
Pages cited in Google AI Overviews
The recorded Google reference export included links to 96 distinct pages.
Queries with Google AI references
The export covered 530 distinct queries with references to the website.
Source: DataForSEO, Google US / English AI Overview reference export, observations 30 June–1 October 2026; separate ChatGPT dataset contains nine citing answer records across eight pages. Retrieved 8 October 2026.
09 / WHAT THE RESULTS MEAN
A broader presence during the buyer’s research.
Reach people through search
The website’s monthly US organic traffic estimate was approximately 4.7 times higher in September 2026 than in October 2025.
Earn more prominent rankings
The top-10 keyword footprint grew from 251 to 837 variants across the same monthly snapshots.
Appear in AI source links
Recorded Google AI Overviews and ChatGPT answers included the website’s content among their sources.
For a business selling services, this creates more opportunities for its published expertise to be found while people are exploring their options.
10 / YOUR NEXT STEP
Get recommended in LLMs & grow your traffic
We help service businesses with SEO strategy and content that explains what they offer and supports the questions buyers ask. If your audience researches before making contact, let’s talk about the content they need.
Bring your services, target audience and existing content. We’ll start with the questions your buyers are asking.
What clients say after the work.
Phrase It wrote SEO content for us, and we were really pleased with the results. The content was well researched, strategically optimized for search, and written with both our audience and business goals in mind. They understood our brand quickly and delivered polished, useful content that reads naturally. The entire process was smooth and professional.
I've worked with Tamara for four years now, and at this point she's the only writer I send blog work to. She hits every deadline, she's organized (nothing falls through the cracks) and the posts she writes actually rank. Some of the posts are still pulling traffic a few years later, which is the whole point and is harder to find than it should be. She's written for multiple of my clients and adjusts her voice to each one without me having to explain it twice. When you run a small agency, the people you can delegate to and stop thinking about are worth a lot. I never have to worry about Tamara; I just know every month the work is done.
Working with Phrase It has made a real difference to our inbound marketing. We achieved first-page rankings across our main service categories, while qualified inbound leads increased by 286% year over year. We’re now even seeing Colour Fiction recommended in ChatGPT when prospective clients look for services like ours. Tamara understands how to connect search visibility with actual business opportunities.
Phrase It helped turn SEO into a measurable revenue channel for our business. The work influenced more than $356,000 in revenue, giving us a clear commercial return - not simply more traffic or better rankings. Tamara kept the strategy focused on the searches and pages that could genuinely contribute to growth.
Tell us what you want your website to achieve.
Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
Prefer email? info@phraseit.agency