AI-attributed free trials grew 118% while AI referral traffic grew 21%.
Clients' content and AI-visibility program brought qualified visitors into commercial pages and educational resources across ChatGPT, Perplexity, Gemini, Claude, and Copilot. Over 365 days, AI platforms generated 1,458 sessions and 80 key events. Crucially, conversions grew much faster than traffic: AI-attributed key events increased 91%, while free trials more than doubled.
“Phrase It became our default growth channel within a year.”