You need to know where your priorities lie, and that’s what we’re good at. We look at your market, competitors, search demand, current performance, content, technical setup, and business goals to find the opportunities most likely to improve your position. Then we turn them into a clear roadmap, prioritized by impact, effort, and revenue potential.
A good SEO strategy should lead to real business value. So, when the opportunity is there but the direction is not, you need an SEO strategy consultant who can turn scattered insights, stalled performance, and competing priorities into a focused plan for organic growth and revenue. Our services are a best fit for:
You know which searches, pages, and fixes deserve investment, and why. We help you decide what to build, fix, improve, or remove, with every recommendation tied to its likely impact on visibility, leads, and revenue.
Your audits, dashboards, and existing research become a ranked sequence of work. Each priority is ordered by impact, effort, and revenue potential, so your team knows what comes first and what can wait.
We review plans, briefs, and implementation before they go live, diagnose stalled performance, and give your team or external partners clear direction. We catch weak decisions early so the work stays aligned with the strategy.
Consulting can scale to the level of direction, support, and involvement your team needs. You can bring us in for a focused strategy project, keep us involved as priorities change, or add implementation support where your team needs extra capacity. There are four ways to work with us:
You get a complete written strategy and prioritized roadmap, followed by a handoff call that explains the decisions behind it. This works best when your team has the capacity to execute but needs the direction settled first.
You get recurring strategic support as performance changes, new opportunities appear, and priorities need to be reassessed. We help your team decide what should happen next, review planned work, and keep execution aligned with the wider strategy.
We build the strategy, then help deliver the parts your team cannot absorb internally. That may include technical SEO, SEO content writing, internal linking, AI search optimization, or another part of the roadmap that needs specialist execution.
We work directly with your marketing, content, or development team to answer questions, review plans, and check important work before it goes live. Your team keeps ownership of execution while gaining senior SEO direction at the points where it matters most.
You leave with a strategy that shows where the opportunity is, which work deserves investment, and what should happen first. Everything listed is a part of that plan, so your team can move from direction to execution easily.
SEO strategy can be the starting point for a larger SEO engagement or a focused project on its own. You can bring us in to assess where you stand, plan the work, and guide your internal team, or pair the strategy with our other SEO services so we can carry it through execution and ongoing improvement. In every case, the goal is the same: we help you find where your strongest opportunities are, put them in the right order, and give you a clear plan for turning search visibility into business value.
We start with your market, offer, customers, margins, sales process, current search performance, and internal resources. You get an SEO strategy shaped by the results your business needs and the work your team can realistically deliver.
Search volume alone does not decide the plan. We weigh commercial value, search intent, competition, current authority, implementation effort, and revenue potential before recommending where to invest.
We review your rankings, organic traffic, conversions, content, site structure, technical setup, backlinks, competitors, and search demand. You get a clear view of what is helping performance, what is suppressing it, and where the site has room to grow.
We also look at the work already completed. Existing audits, dashboards, research, and recommendations are brought into the process so useful insight does not get buried or duplicated.
We assess the searches your buyers use as they discover a problem, compare options, and prepare to act. You get a prioritized keyword strategy that connects search demand to the pages most likely to influence leads, sales, and revenue.
We map keywords to existing or planned pages, identify intent mismatches, and show where several terms should be targeted together. The result is a clearer page plan and fewer pages competing against one another.
We study the businesses already winning the searches that matter to you. You get a clear view of where competitors are stronger, where their coverage is weak, and where your site has a realistic opportunity to compete.
This includes the pages they rank with, the intent and format Google rewards, the topics they support, and the authority behind those results. We use those findings to shape the strategy, rather than copying whatever the largest competitor has published.
We identify which service pages, landing pages, category pages, product pages, and supporting articles should exist. You get a page roadmap that shows what to create, what to improve, and how each page supports the wider search strategy.
When content execution is part of the engagement, our SEO content writing services can take those priorities from planning through research, writing, optimization, and internal linking.
We review the technical issues affecting crawling, indexing, rendering, site structure, page performance, and authority flow. You get a ranked technical priority list based on potential impact, rather than a long export of every issue a tool can detect.
We can hand those recommendations to your developers, review their implementation, or carry the work into a broader engagement through our technical SEO services.
We assess how pages are organized, how easily important sections can be reached, and how authority moves through the site. You get recommendations for navigation, page hierarchy, hub structures, supporting content, and internal links.
The goal is to make your priority pages easier for search engines to understand and easier for users to find, while giving future content a structure it can build into.
We review how clearly your site communicates its services, expertise, entities, and relationships to AI-powered search systems. You get practical recommendations for page structure, supporting evidence, content coverage, and brand clarity.
These recommendations sit inside the wider organic search strategy, so AI visibility does not become a disconnected list of tactics.
Everything comes together in one written strategy. You get a ranked sequence of work showing what should happen first, what can wait, who should own it, and what business outcome each priority is intended to support.
The roadmap can include quick wins, foundational work, longer-term growth projects, and dependencies between teams. It gives everyone involved one source of direction instead of several competing documents.
We present the strategy, talk through the decisions behind it, and answer questions from the people responsible for execution. You get a clear handoff rather than a document sent without context.
For ongoing consulting engagements, we can review briefs, content, technical changes, migrations, redesigns, and implementation before they go live. This helps catch weak decisions early and keeps the delivered work aligned with the strategy.
We define the rankings, qualified organic traffic, leads, conversions, revenue, and AI search visibility signals that should be tracked. You get a measurement framework tied to the goals the strategy was built to support.
For ongoing work, we use performance data to decide what should change next. The roadmap stays focused on the opportunities producing value, instead of continuing with tasks simply because they were included in the original plan.
You should not have to implement generic SEO advice into your business. We look at the full search picture, explain the trade-offs behind each recommendation, and make sure every part of the plan works together and is tailored to your business.
When you work with us, you benefit from:
Working with Phrase It provides you with experienced guidance that accounts for the full SEO system, keeps costly mistakes out of execution, and gives your team a stronger basis for every decision that follows.
We establish what growth needs to look like, where SEO can contribute, and what your team has the time, budget, and capacity to deliver. That keeps the strategy grounded in the business from the start.
We connect performance data with what is happening across your competitors, content, site structure, and technical setup. The goal is to identify the real causes behind weak or missed performance before deciding what should change.
Each opportunity is weighed against commercial value, difficulty, competitive conditions, required effort, and speed to impact. The strongest viable work moves forward, while low-value distractions are removed from the plan.
You receive the written strategy and a live walkthrough of the decisions behind it. Your team can take over from there, or keep us involved for ongoing guidance, reviews, and support as the roadmap moves into execution.
A home and garden store earned almost nothing from organic search. We identified the three categories where margin, demand, and a beatable SERP overlapped, ignored the rest of the catalog, and rebuilt the site structure and internal links around those opportunities. Within twelve months, organic search generated more than $42,000 in monthly revenue on a $2,000 retainer.
An agricultural supplier had real demand but little visibility for its highest-value products. We focused the strategy on product landing pages, buying guides, and comparison content instead of broad top-of-funnel topics. That work generated up to 10 qualified calls per day, 146,000 organic clicks, and $356,000 in SEO-influenced revenue.
Across a portfolio of B2B SaaS products, we used performance data to decide which pages to refresh and in what order. The optimized pages achieved a 10x average increase in clicks, while target keywords reached first-position rankings. The gains came from better sequencing, not more content.
An SEO consultant diagnoses why organic search performance is where it is, decides which opportunities are worth pursuing, and delivers a prioritized strategy tied to business value. The role is judgment rather than production: an SEO strategy consultant establishes what to do, in what order, and why, then guides whoever executes it. Some consultants also support or review implementation.
SEO consulting services include an opportunity and performance assessment, a prioritized roadmap, keyword and search intent strategy, competitor and SERP gap analysis, a keyword-to-page map, a content and landing page plan, technical SEO priorities, site structure and internal linking recommendations, AI search visibility guidance, and a measurement framework with KPIs. The output is one written strategy plus a walkthrough.
SEO consulting decides the work; ongoing SEO services carry it out. A consulting engagement produces the strategy, priorities, and reasoning your team then executes. An ongoing retainer means the implementation, content, and technical work happen for you each month. Teams with execution capacity often need consulting only, while teams without it need both.
We can, though many clients do not need us to. You can engage Phrase It for a one-time strategy, ongoing consulting, or strategy plus implementation support, depending on your team's capacity. Where your team can execute, we stay in a review and guidance role instead, which is usually the cheaper and faster arrangement.
Yes. Working alongside internal marketing and development teams is one of the most common consulting arrangements. That usually means handing over the strategy with a live walkthrough, reviewing briefs, pages, or technical work before it ships, and staying reachable for the questions that come up mid-execution. Your team keeps ownership of the work and gains senior direction behind it.
Three clean ways to work together, with add-ons for complexity that deserves its own scope.
Best for: Businesses that want steady SEO progress around one priority product, service or category.
How do we turn our highest-priority SEO opportunities into correctly published pages every month?
For brands that need consistent strategy, content, publishing and technical oversight around one priority area.
Best for: Businesses that need broader content coverage and faster progress across commercial and informational search.
How do we increase SEO production without losing quality, technical accuracy or strategic focus?
For brands ready to grow commercial and informational visibility faster with eight completed SEO pages each month.
Best for: Businesses in competitive markets where multiple page groups and technical priorities need to move at the same time.
How do we compete across several valuable search opportunities without losing strategic focus or control over execution?
For established brands that need higher production, deeper technical oversight, and coordinated SEO execution across multiple priority areas.
Add specialist work only when the site, platform, or growth plan genuinely needs it.
For stores with categories, product pages, filters, collections, and faceted navigation.
For sites with Core Web Vitals, loading, script, image, or layout shift issues.
For brands that want to show up in AI Overviews, ChatGPT, Perplexity, and answer engines.
For clients who need us to write, not just plan.
For redesigns, CMS changes, domain moves, or URL changes.
Not sure which package fits? That is what the first call is for.
Talk through the right fit →Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
Prefer email? info@phraseit.agency