Simona is a Senior SEO Content Strategist at Phrase It who believes content can rank well and still be genuinely enjoyable to read. She turns research, search intent, and business goals into useful, engaging content that attracts the right audience and gives them a reason to keep reading. When she is not working, you can find her in her backyard, reading a book and drinking coffee.
A ranking can rise while clicks fall, and traffic can grow without producing a single qualified lead. Here is how I choose SEO content metrics, read them together,…
Read article →Your ecommerce store does not need a blog just to look active. It needs content that captures pre-purchase searches, supports commercial pages, and gives shoppers a reason to…
Read article →Most MSPs don’t have a content problem. They compete for keywords a 10-person shop can’t win, on a site structured to lose. Here’s the MSP SEO strategy I’d…
Read article →There is no single ChatGPT ranking factor. I analyzed 26 practitioner reports and 12 empirical studies to find what businesses did to earn mentions, recommendations, and citations -…
Read article →Share your site, goals, and what is getting in the way. We'll reply with the clearest next step, whether that is working together or fixing something first.
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